Hello, it's me!
Growth strategist by profession. Athlete by passion.
Who am I at the office?
Growth Marketing & Digital Strategy Expert
I help brands and companies grow smarter through data-driven marketing, personalized CRM strategies, and seamless digital experiences that connect business goals with user needs.
With 7+ years of experience across product marketing, UX/UI optimization, and analytics, I specialize in building growth frameworks that scale — from acquisition to retention. My work blends creativity and strategy, turning insights into measurable impact.
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What I Do
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Growth Marketing & Performance Strategy
Designing full-funnel, data-led acquisition and retention plans that drive measurable business growth. -
CRM & Lifecycle Marketing
Building segmentation, automation, and personalization strategies using tools like Salesforce, Braze, and Hubspot to improve engagement and retention. -
Conversion Optimization (CRO) & UX/UI Roadmaps
Partnering with design and product teams to create frictionless, user-centered experiences that convert. -
Digital Analytics & Insights
Transforming data into strategy using Adobe Analytics, GA4, and Power BI to optimize digital journeys and campaign ROI.
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In order to achieve this, it is key to focus on a clear communication with other professionals as well as the training and development of your team. There are no individual achievements. The team is the single smallest unity in management and one can only achieve great things with the team that has been created, developed, trained, managed, defended, motivated and rewarded properly.
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I give a specially high value to the commitment, the sense of responsibility, the job well done, the professional integrity, the time awareness and the team work.
Currently
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Growth Manager at FC Barcelona, leading global digital strategies that connect data, creativity, and performance to elevate fan engagement and revenue worldwide.
Who am I outside the office?
Outside the office, I’m constantly chasing new challenges — on the trails, in the mountains, or across a finish line. I’m passionate about outdoor sports, triathlon, trail running, cycling, and skiing, which keep me connected to nature and continuously push me to go beyond my limits.
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The mindset I bring to sport mirrors how I approach my professional life: discipline, perseverance, strategy, and constant optimization. Training plans, like growth roadmaps, are built on data, consistency, and long-term vision — and both require adaptability, resilience, and teamwork to reach ambitious goals.
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The mountains are where I reset and gain perspective. They remind me of the value of focus, endurance, and balance — principles I carry into every project I lead. For me, sport is not only a passion but also a source of energy, inspiration, and the foundation of a performance-driven mindset that translates into how I work, lead, and grow.