Turning data into direction
and ideas into results
Growth Marketing - CRM - CRO & UX/UI - Digital Analytics
My CV
Head of Growth
FC Barcelona
Feb 2023 - Now
#Leading a team of marketing specialists for carrying out loyalty campaigns.
#Maintain and scale a high-performing 10M user CRM international database strategy.
#Conduct A/B testings to identify and capitalize on new markets and acquisition channels.
#Collaborate with product and marketing teams to drive product-led growth initiatives.
Product Owner
Stradivarius, Inditex
Jul 2021 - Feb 2023
#Lead a team of front-end developers, QA profiles and UX/UI designers.
#Plan and prioritize backlog and development for products and new functionalities.
#Deliver amazing features by writing user stories and requirements.
#Lead the planning product release plans and set expectation for delivery.
#Measure and definition of Product KPIs.
Product Manager
imagin, CaixaBank
Sep 2016 - Jul 2021
# Owner of a product line available for more than 3M app users.
# Project management (including planning, scope and budget management) of the multiple stakeholders (analysts, developers, creative agencies and other company departments involved).
# Periodically reviewed and optimize processes with an agile methodology.
# Briefing and conceptualization of online advertisement campaigns (desktop&mobile) from scratch.